EDDM Printing in St. Louis

EDDM (Every Door Direct Mail) printing is a USPS program that lets you mail to every address on selected postal routes without needing a mailing list. You choose the neighborhoods you want to target using the USPS EDDM online tool, then a printer like MCI prints, bundles, and delivers your mail pieces to the post office. USPS delivers to every residential or business address on those routes. Postage is just $0.26 per piece for retail EDDM.

EDDM printing costs vary by quantity, size, and paper stock. A typical 6.5" x 9" postcard on heavy cardstock runs $0.08-$0.15 per piece for printing, plus $0.26 per piece for USPS retail EDDM postage. For a 5,000-piece mailing, total cost including printing and postage is typically $1,700-2,050. Volume discounts lower the per-piece printing cost significantly on larger runs. Call MCI at (314) 849-7228 for an exact quote.

USPS EDDM mail pieces must be larger than 6.125" x 11.5" OR taller than 6.125" OR thicker than 0.25". Common EDDM sizes include 6.5" x 9" postcards (most popular), 8.5" x 11" flats, 6.5" x 12" panoramic postcards, and 9" x 12" large-format mailers. The maximum size is 12" x 15". Each piece must weigh 3.3 ounces or less.

No. That is the main advantage of Every Door Direct Mail — you do not need a mailing list. Instead of addressing each piece individually, EDDM delivers to every address on the postal routes you select. You choose routes based on demographics like household income, age, and household size using the free USPS EDDM online mapping tool. MCI can help you select the best routes for your target audience in St. Louis.

From approved artwork to USPS delivery, most EDDM jobs take 7-10 business days total. Printing typically takes 3-5 business days. After printing, we bundle per USPS specifications and deliver to the post office. USPS then delivers within 3-7 business days. Rush printing is available for an additional fee if you need faster turnaround. Plan your EDDM campaign at least 2 weeks before your target in-home date.

USPS requires a minimum of 200 pieces per postal route and a maximum of 5,000 pieces per ZIP Code per day. Most EDDM campaigns target multiple routes, so typical order quantities range from 1,000-10,000 pieces. There is no minimum number of routes. MCI prints EDDM jobs starting at 500 pieces, and per-piece printing costs drop significantly at 2,500 and 5,000 piece thresholds.

USPS provides a free online tool called the EDDM Route Mapping Tool (eddm.usps.com) where you can search by ZIP code and see carrier routes on a map. Each route shows the number of residential and business addresses, average household income, and household size. You select the routes you want and USPS delivers to every address on those routes. MCI can help you select routes based on your target demographics and budget.

Yes, EDDM is almost always cheaper per piece than targeted mail. EDDM postage is $0.26 per piece with no mailing list to purchase. Targeted mail requires buying a mailing list ($50-$150+ per thousand names) plus higher postage rates. However, targeted mail reaches only the people most likely to respond, so cost-per-response can be lower. EDDM works best for businesses that serve everyone in a neighborhood — restaurants, dentists, home services, retail stores.

Absolutely. EDDM was designed specifically for small businesses. USPS sets the floor at 200 pieces on a single carrier route, and MCI prints EDDM jobs starting at 500 pieces. You do not need a bulk mailing permit when you use EDDM Retail, the version most small businesses use. MCI handles all the bundling and paperwork, so you just tell us where you want to mail and we take care of the rest.